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Why did some artists produce cheap popular prints? What influence would such prints have had on the minds of people who looked at them?

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Why did some artists produce cheap popular prints? What influence would such prints have had on the minds of people who looked at them?

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Raja Ravi Varma painted scenes from the Ramayana and the Mahabharata. During the 1880s, Ravi Varma’s mythological paintings became the rage among Indian princes and art collectors, who filled their palace galleries with his works.

As his paintings became very popular, Ravi Varma set up a picture production team and Printing press on the outskirts of Bombay. Here colour prints of his religious paintings were mass-produced. Even the poor could now buy these cheap prints.

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