The technology of satellite television and the worldwide reach of multi-national television companies created a global market for cricket. Matches in Sydney could now be watched live in Surat.

This simple fact shifted the balance of power in cricket: a process that had been begun by the break-up of the British Empire was taken to its logical conclusion by globalisation. Since India had the largest viewership for the game amongst the cricket-playing nations and the largest market in the cricketing world, the game’s centre of gravity shifted to South Asia. This shift was symbolized by the shifting of the ICC headquarters from London to tax-free Dubai. Television coverage changed cricket. It expanded the audience for the game by beaming cricket into small towns and villages. It also broadened cricket’s social base. Children who had never previously had the chance to watch international cricket because they lived outside the big cities, where top-level cricket was played, could now watch and learn by imitating their heroes.