Describe one way in which in the nineteenth century, technology brought about a change in equipment and give one example where no change in equipment took place.
Television channels made money by selling television spots to companies who were happy to pay large sums of money to air commercials for their products to cricket’s captive television audience. Continuous television coverage made cricketers celebrities who, besides being paid better by their cricket boards, now made even larger sums of money by making commercials for a wide range of products, from tyres to colas, on television. Television coverage changed cricket. It expanded the audience for the game by beaming cricket into small towns and villages. It also broadened cricket’s social base. Children who had never previously had the chance to watch international cricket because they lived outside the big cities, where top-level cricket was played, could now watch and learn by imitating their heroes.