In 1905, Lord Curzon decided to partition Bengal to control the growing opposition to British rule. The Swadeshi movement developed in reaction to this measure. People were urged to boycott British goods of all kinds and start their own industries for the manufacture of goods such as matchboxes and cigarettes.

Mass protests followed, with people vowing to cleanse themselves of colonial rule. The use of khadi was made a patriotic duty. Women were urged to throw away their silks and glass bangles and wear simple shell bangles. Rough homespun was glorified in songs and poems to popularise it.

The change of dress appealed largely to the upper castes and classes rather than to those who had to make do with less and could not afford the new products. After 15 years, many among the upper classes also returned to wearing European dress. Though many people rallied to the cause of nationalism at this time, it was almost impossible to compete with cheap British goods that had flooded the market. Despite its limitations, the experiment with Swadeshi gave Mahatma Gandhi important ideas about using cloth as a symbolic weapon against British rule.